10/9/2019

The way forwards lies in opinions and people

Those of us working in the sector find ourselves buffeted by strong forces in the process of changing our working lives, and that will define our future. Not just as employees, but as human beings.

 
By chairman Kent Petersen

​Because, even though the current crisis of trust swirling around the sector and extremely low interest rates can grab the headlines, the big picture indicates that something is happening that we cannot grasp the full extent of.

Digitisation and the growing, vast focus on sustainability and purpose are changing the rules as we know them for the business community and on the political stage. They are also changing us as people and the community as a whole. But these times of change also show us the way forwards if – across a range of fronts and together – we can and will take the opportunity.

The same applies to the financial sector. Because we can and must use change constructively, as the way towards something better. And that includes our working lives.

One example that it's worth the effort can be found in Singapore, where massive change has also washed over society and the finance sector, but where the basic approach is an example we ought to follow: The politicians and business leaders have jointly chosen a progressive approach, founded on an idea which tends to be forgotten sometimes. I'm referring to the simpleness of humanity (read pages 30-39).

The result is specific actions, such as strong cooperation between the employment market with regard to education, political focus on finance as a strength, an approach to digitisation as representing potential for growth and development rather than a means of increasing efficiency, and systematic improvement in skills development for the human resources deemed to be absolutely essential to progress and doing business in the future.

It also makes sense, and will be a specific approach to social responsibility and business. Because sustainability is not just about the climate and relationships to the rest of society, it also extends deeply inwards, concerning people right throughout the value chain. It's about regarding customers as people – but also about businesses seeing resources in the people they employ. Employees are assets to be invested in, people who have to be happy in their work and be given the space to create lasting value.

We need to adopt the broad, but constructive, direct approach of using progress and change to create internal development and sustainable businesses. Because that's something we can certainly make use of in Denmark. And perhaps most importantly, right now.

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